Siberia is a Swedish chewing tobacco brand. It stands for portion pouches with a high nicotine concentration and is known among enthusiasts above all for the −80 °C marking on the can. This page sums up what defines the brand and which parts of it are stocked here.
Origin and manufacturer
Siberia is manufactured by GN Tobacco in Sweden. That places the brand in the same tradition as other Swedish chewing tobacco — portion pouches placed under the lip rather than tobacco that is chewed or smoked.
We are a retailer, not a direct source from the manufacturer. What we can assure you of: original goods from Sweden, no grey imports.
What the brand stands for
Within the chewing tobacco range, Siberia sits in the upper strength band. Red and Black are at around 43 mg of nicotine per gram, Blue at around 24. For comparison: Skruf Ice is at 7 to 16, Pablo Ice Cold 3.0 at around 33 mg per gram.
The second thing that makes the brand recognisable is the flavor: a pronounced mint with distinct cooling in Red and Blue, a tobacco-forward profile in Black. Both are pitched more strongly than in most other lines.
The three varieties
- Red — cool mint, around 43 mg/g. The broadest line: all three pouch sizes, plus two softpacks and the bulk size.
- Black — tobacco-forward without cooling, around 43 mg/g. As Slim and Mini.
- Blue — clear mint, around 24 mg/g. As Slim and Regular.
The formats
The same variety comes in pouches of different sizes. The concentration does not change with it — only how the pouch sits under the lip.
- Mini — the smallest version, the most discreet.
- Slim — narrower and longer. The most bought format.
- Regular — wider and shorter, the fullest mouthfeel.
Plus two packaging variants: the Softpack as a soft pack instead of a can, and the 500 g box as a bulk size with loose pouches. Every version is listed under All Siberia products side by side.
What −80 °C means
Nothing measurable. The figure is part of the product name, not a temperature at which anything has to be stored. It appears on every variety and is the brand's signature. More on this under Siberia −80 °C.
Frequently asked questions about the brand
Who makes Siberia?
GN Tobacco in Sweden.
Is Siberia snus or chewing tobacco?
In Germany the brand is sold as chewing tobacco. “Snus” is the Swedish term and common in everyday speech; the German packaging says chewing tobacco. What separates the two terms in legal terms is a subject of its own and is covered in the guide.
Which Siberia variety is the strongest?
Red and Black at around 43 mg per gram. Blue sits below them at around 24. The full list is under Siberia Nikotingehalt.
Where do the goods come from?
Original goods from Sweden, no grey imports.
Is there an official Siberia website?
The brand is run by GN Tobacco. This shop is a retailer carrying the full range it stocks.
Matching products
Siberia White Dry Red Slim
Siberia White Dry Black Slim
Siberia White Blue Slim
Siberia −80 °C Red Softpack
Sold only to persons aged 18 and over. Nicotine is addictive.